2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to the point that [...]

The EU’s Digital Services Act (DSA) calls for voluntary codes of conduct for online advertising to be developed in 2025. These are meant to enhance transparency around online ads. Julian Jaursch, program lead at interface, a tech [...]

South Africans spend more time online than any other nation, and advertising money is starting to flow into online publishers and social media platforms. This was one of the findings of the IAB South Africa [...]

The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership, it relies on good two-way communication, clear directives, honest feedback and mutual respect. With a solid foundation of understanding [...]

Artificial Intelligence is now becoming a new member of society, according to a study by Kaspersky The results from a new Kaspersky survey show that AI is becoming a new member of society. Artificial [...]

Social media has completely changed how we engage, communicate, and get information. It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, [...]

LinkedIn has a series of new tools aimed at helping PR professionals and marketers better communicate with specific audiences. But the business-centric platform isn’t the only social media giant to announce big changes. Both [...]

It came out on top in a new report, which also shows that X is continuing to lose popularity The recently released 2024 “South African Social Media Landscape Report” by Ornico, in collaboration with [...]

With the rise of social media and artificial intelligence, it’s easy to see why marketing pros are obsessed with digital campaigns. But is putting all your marketing eggs in the social media basket always [...]

As we enter 2024, the internet continues to evolve at a rapid pace, with websites and online presence becoming increasingly important for both individuals and businesses. From website traffic to mobile usage, it’s crucial [...]