When I began my company’s marketing program almost two years ago, the last thing I was focused on was the website. Keepsafe had just refreshed its branding, website and all. As a mobile app company, our [...]

We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first. It’s time to think “mobile first”. But what does that mean, exactly? How should our websites, and our [...]

About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper. As [...]

In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post [...]

If you’ve been following my column, you already know that I started a digital agency, grew organically from a one-man show to a few hundred employees and recently sold it to a company, which I believe [...]

In the cluttered world of apps and websites, design can often help your brand stand out. If you can manage to deliver a pleasing experience to users, they are more likely to come back to [...]

In 2018, if you don’t have a website designed to attract customers to your business, you’ll be left in the dust by all of your competitors who do have one. Building a website sounds scary expensive, [...]

In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is [...]

An interview with Dayne Richards, SEO Analyst, and Denis Pinsky, SEO Director, at Forbes. Search-engine optimization is the offensive-line marketing play: unheralded, but full of subtle maneuvering and crucial to success. Here are six SEO [...]

Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies [...]