Social media has completely changed how we engage, communicate, and get information. It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, [...]

LinkedIn has a series of new tools aimed at helping PR professionals and marketers better communicate with specific audiences. But the business-centric platform isn’t the only social media giant to announce big changes. Both [...]

It came out on top in a new report, which also shows that X is continuing to lose popularity The recently released 2024 “South African Social Media Landscape Report” by Ornico, in collaboration with [...]

With the rise of social media and artificial intelligence, it’s easy to see why marketing pros are obsessed with digital campaigns. But is putting all your marketing eggs in the social media basket always [...]

As we enter 2024, the internet continues to evolve at a rapid pace, with websites and online presence becoming increasingly important for both individuals and businesses. From website traffic to mobile usage, it’s crucial [...]

Fake news is not new, but the rate at which it can spread is. Many people have a hard time sorting real news from fake news on the internet, causing confusion. One example of [...]

New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce.Teaching [...]

Search engine optimization (SEO) professionals have long expressed dissatisfaction with platforms other than WordPress, mainly because they prefer WordPress’s comprehensive SEO capabilities and customizability.However, this perception may be outdated as Wix develops more robust SEO functionality.The debate [...]

Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus [...]

Digital marketing is one of the fastest growing in-demand skills for 2024, ranking in Coursera'sCOUR -0.8% top 10 list in their Job Skills Of 2024 report. The report unveiled that professions within digital marketing, which is [...]