The new Eurostar logo isn’t as bad as everyone thinks
The internet was quick to give no stars for this design. Logos for railway operators might not usually make the headlines, but the new Eurostar logo is getting so much flak that we have [...]
Social Media is Becoming Less ‘Social’ and More ‘Media’
What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? [...]
What Is Social Media Marketing?
Social media marketing involves the use of social platforms to build a brand’s reputation. It includes creating a presence on sites like Facebook and Twitter and then promoting that presence through outreach to friends [...]
Rising cost of living to drive more shoppers to social and even metaverse, study suggests
As the rising cost of living increases demand for affordability, consumers will turn to new shopping channels, including social commerce and even the metaverse, a study predicts. With the growing emergence of social commerce [...]
Snapchat is about to play the canary in social media’s coal mine
Snap earnings preview: Analyst says 'the darkest days of this economic downturn are ahead of us,' and Snap will be the first out of the gate to detail exactly how dark it is for [...]
Why Brands and Agencies Need to Go Back to Basics on Social Media
Social media strategies have become obsessed with numbers. In reality, that number is meaningless unless an organisation is talking to the right people, writes Tom Scott, founder of Sheffield-based specialist social media agency Little [...]
Social Media Marketing Tips Every Business Should Be Using
Social media marketing is an integral part of any business, but it can be difficult to keep up with the changes and ever-evolving trends. Here are some tips so you don't get left behind: [...]
7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)
For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Depending on how you use it, social media can [...]
Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools
Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more [...]
As Visual Appeal Takes Centre Stage, Opportunities Open Up For Graphic Designers
Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more lasting [...]
