What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? [...]

Social media marketing involves the use of social platforms to build a brand’s reputation. It includes creating a presence on sites like Facebook and Twitter and then promoting that presence through outreach to friends [...]

As the rising cost of living increases demand for affordability, consumers will turn to new shopping channels, including social commerce and even the metaverse, a study predicts. With the growing emergence of social commerce [...]

Snap earnings preview: Analyst says 'the darkest days of this economic downturn are ahead of us,' and Snap will be the first out of the gate to detail exactly how dark it is for [...]

Social media strategies have become obsessed with numbers. In reality, that number is meaningless unless an organisation is talking to the right people, writes Tom Scott, founder of Sheffield-based specialist social media agency Little [...]

Social media marketing is an integral part of any business, but it can be difficult to keep up with the changes and ever-evolving trends. Here are some tips so you don't get left behind: [...]

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Depending on how you use it, social media can [...]

Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more [...]

Since time immemorial we have been told that a picture is worth a thousand words and not for nothing. Forms of visual communication have proven to have a higher retention value and a more lasting [...]

Marketing is one of the most powerful tools for creating strong relationships with customers by raising brand awareness and enhancing your business image. But it is not something static; marketing is dynamic, and the trends [...]