Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so [...]

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands [...]

Since its introduction into the U.S. House of Representatives on October 2 by Congressmen Lou Correa (D-CA) and Ted Budd (R-NC), the Online Accessibility Act has received a lukewarm reception. Myriad questions, misgivings and objections have already arisen [...]

AppsFlyer has released its Performance Index report, which analysed 27 billion app installs across 495 media networks and 14,000 apps, revealing Google Ads is top choice for app marketers in Africa. While Facebook took the [...]

It’s no surprise that advertising is becoming one of Amazon’s biggest revenue earners: from being practically irrelevant just a few years ago, this year could see it reach $10 billion this year, and is expected to [...]

In the land of CMS systems, the power to manage your social media publishing and online marketing lie in the hands of a few. In this day and age, online marketing for your business is [...]

As nightmarish as the COVID-19 pandemic has been for the U.S. economy, the stock market has shown at least some positive signs of improvement. Whether its because tech and similar industries are booming or the [...]

Social media marketing is a way and powerful business strategy through which we can enhance our business to a higher level. Nowadays, we all know that every business uses numerous strategies and techniques to startup [...]

As an enterprising manager or business owner, you may feel lured by the siren songs of DIY website builders. It happens easily. Almost every major web-hosting platform offers a DIY builder. At first glance, these [...]

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the [...]