With digital technology increasingly a factor in everyone’s lives, it makes sense to use this platform to market your business. Here are four good reasons to do so. 1. Results are instant. With content marketing, [...]

Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. If you’re already a digital marketer or keen on joining the industry, you’re [...]

Influencer marketing has exploded in recent years, and for a good reason: it works. Every influencer tier delivers impressive results for brands that take advantage of this marketing strategy. Social media expert Dylan Vanas, who [...]

The internet is a massive part of our lives. We use the internet for all sorts of things — to socialise, learn, or entertain us. It is where many of us spend a lot of our time. [...]

In the business game, attention – specifically, the right attention – is king. By now, most of us know that social media is a major marketing avenue for businesses – an incredibly valuable way to attract customers and partnerships, and to [...]

The year 2020 was a more eventful one than we all imagined. The way business is done has changed drastically and so is marketing as more entrepreneurs have started working remotely. Keeping track of competitive marketing [...]

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy [...]

This year -- 2020 -- was a year for the books, with COVID-19 throwing a gigantic monkey wrench into our personal and professional lives as marketers. As we look into 2021, we have to ask: [...]

Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so [...]

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands [...]