A lot of advancements are happening in website designing every year. When it comes to establishing a solid identity for a brand, a killer website design is the main thing that makes it possible.

Designers have to ensure that the interface is appealing yet simple to navigate. Design trends keep on evolving and to stay at par with the latest trends, it’s important to keep yourself updated about them.

Here are seven website trends that one should keep an eye on:

1. Asymmetrical Web Layouts

What’s the most important thing that makes a really good first impression? Well, it’s the capability of a site to catch the attention of the user. Speaking of which, asymmetrical layouts help in accomplishing this goal.

The trend for these is on the rise. With so many nice-looking websites out there, it is important to make yours stand out. This kind of layout strikes the perfect balance between images and text. The focus of the user automatically goes from the large illustrations to the more intricate details.

2. Video Elements

We all focus on the importance of perfect titles and headers and strive to make them catchy. Then comes the importance of adding relevant images for grabbing attention faster. But the king of all multimedia is without any doubt, videos! It is a known fact that videos offer the highest level of engagement. They can appeal to human emotions and drastically impact the overall conversion rate.

So, make sure you start to include high-quality videos on your website as an important part of your marketing strategies.

3. Minimalistic Design

Even though multimedia and catchy taglines entice viewers, it’s important to leave some blank space for users to process the content easily. Gone are the days where merely bombarding your site with images brought in viewers. It’s an old tactic and users can see right through it.

According to the current trends, customers like spacious layouts with to-the-point text and multimedia. Having a minimalistic layout saves your time and provides the soothing and simple interface the audience is looking for. Minimalistic design is not the new concept in web development services but more brands and companies are now adopting the minimalistic design in their site.

4. Attractive Presentation

If the content is king, then the presentation is the queen! No matter how ideal your content is. As long as the presentation is weak, you can’t get the most out of your website content. Use some attractive animations and mouse hover over features to ensure that viewers are attracted to your website. A good presentation increases engagement and interactivity of the content, thus, enhancing the conversion rate and ROI.

5. Innovative Voice Search

Siri, Google Assistant, Alexa, etc are some of the voice assistants ruling the online world today. The number of people in today’s world using voice queries is increasing day by day. A voice-capable interface is the most appropriate choice for website designers to expand the user base.

One great advantage that comes with voice assistants is personalization. They offer results that are more personalized than regular text. When people are on the go, typing might become a little inconvenient.

So, in this case, what would they turn to? Of course, a website equipped with a smart voice search technology.

6. Artificial Intelligence and Machine Learning

ML and AI are much more than some hyped buzzwords. Even though they haven’t become mainstream yet, the world is shifting to a smarter way of living. And these two technologies have a major role to play in that. They help in gathering customer behavior and user insights that help in determining user activity. This, in turn, helps in making improvements according to what the users want. AI in web designing and development is not new. However, it has the potential to change the way websites usually operate.

7. 3D views and Virtual Experience

People buy lots of stuff online but don’t get to have a direct look and feel of the product. With the help of a virtual reality and 3D modeling, websites can offer insights that almost provide them the experience of being physically present in a store.

With more and more adoption of these technologies. There is a chance that this technology might become more affordable in the future. In one of the virtual reality future predictions Rob Morgan, Game Writer at gamestory.co.uk says “VR will live or die by the quality of the stories that it tells the audience”

If you are in a position to invest in AR/VR, this is your chance to pop up and make your way to the top of the business game.

After all, it’s trend is on the rise!

Summing It Up

If you want to make the most out of your business strategies, it is important to have an impeccable website design. As long as you are updated on the latest trends, you will keep on making improvements and providing a better customer experience to your users.

So, what are you waiting for? Use the above-mentioned trends to your advantage and get ready to transform your website for the best!